SEO • CONTENT • SEARCH
FELIPE RIVAS
SEO & Content Creator
I use SEO strategy and useful content to help businesses get found—and I share what I learn from doing the work.
- SEO STRATEGY
- CONTENT CREATION
- SEARCH INTENT
- CONTENT SEO
Search and content work better together.
SEO isn't just about rankings.
It's about understanding what people are searching for, creating something genuinely useful for them, and making sure they can find it.
That's the intersection where I like to work.
SEO Strategy
Finding opportunities to improve visibility through search intent, site structure, on-page SEO and smarter optimization.
Content Strategy
Turning the questions people are already asking into useful content built around their needs.
Content Creation
Creating and improving pages that are clear, useful, discoverable and worth reading.
Start with what people are searching for.
Good SEO starts before writing the page.
I look at the search landscape, understand intent and determine what someone actually needs before deciding what content should exist.
- Understand search intent
- Find the right opportunity
- Create for people first
Create something worth finding.
Ranking is only part of the job.
The content still has to answer the question, communicate clearly and give someone a reason to stay, explore or take the next step.
- Make the answer useful
- Keep the message clear
- Learn from performance
SEARCH & CONTENT
Ideas, experiments and lessons from doing the work.
What I'm learning along the way.
Search keeps changing.
That's what makes it interesting.
Search & Content is where I document what I'm seeing, testing and learning across SEO and content creation.
Topics include
SEO
Search strategy, optimization, site structure and lessons from real SEO work.
Content
Search intent, content strategy, optimization and creating pages people actually want to use.
Search Evolution
Google updates, AI search and how the way people discover information continues to change.
Latest from Search & Content
Why Traffic Can Drop While Leads Stay Stable
Traffic tells part of the story. Business results can tell another.
Does This Keyword Actually Need a New Page?
Before creating another article, determine whether the search deserves its own content.
How AI Search Is Changing the Way I Think About Content
What changing search behavior could mean for how we research, create and optimize content.
Hi, I'm Felipe.
I'm an SEO and content professional who enjoys figuring out how people search, why pages perform and how better content can connect the two.
Most of what I share comes from doing the work—researching, building, testing, measuring and improving.
I created Search & Content as a place to document those lessons and share useful ideas with other people working in SEO and content.
I'm still learning.
That's the point.
What I'm exploring.
SEO Strategy
Search intent, site architecture, optimization and sustainable organic visibility.
Content Strategy
Deciding what deserves to be created, improved, combined or removed.
AI & Search
Following how AI is changing search behavior, discovery and SEO.
SEO Experiments
Testing ideas, reviewing results and documenting what the data teaches me.
Let's keep learning.
Follow along as I share what I'm learning about SEO, content and the changing world of search.